Both gambling and sports enjoy a long history in Kenyan society. However, online sports betting entered the legal waters in 2011. Since then, the practice has expanded significantly, but finding the right sportsbooks to join is still tricky. In 2019, the Kenyan government banned many popular online betting sites after determining they weren’t following the guidelines.
However, the market still contains high-quality bookies, and that’s where we step in. We will provide you with our carefully arranged list of the best sportsbooks for Kenyan punters.
Moreover, we’ll tell you everything you need to know about online sports betting in Kenya. You will learn about the leading sports and leagues to bet on, which bets to place, how online betting works, and more. Let’s begin.
Top 10 Online Sportsbooks in Kenya
After carefully analysing several dozen Kenyan sportsbooks, we’ve selected the best ones. We’ve reviewed all of them using the same criteria, giving a grade to each one. This allowed us to select the top ten, so all that’s left for you is to choose one to join.
However, bear in mind that the list is subject to change. We continually follow the market for new bookie platforms, and we ensure to eliminate old ones if they no longer meet our strict standards.
Online Bookies to Avoid
While we were reviewing Kenyan sportsbooks to find the best ones, we found a lot of duds too. Naturally, many need to improve to find a spot on our list, but some are downright terrible.
The worst sites exhibited unprofessional behaviour, poor customer support, surreal wagering requirements, poor sports and event coverage, and misleading claims about payments and licences. We’ve compiled them below so you know which sportsbooks to avoid.
This Month’s #1 Sportsbook for Kenyan Punters — 10bet Kenya
Our number one pick for the month is 10bet Kenya, one of the leading gambling platforms in the country. The site is regulated by the Betting Control and Licensing Board and features sports betting and virtuals.
10bet Kenya is optimised for the domestic market, providing promotions and payment methods for Kenyans while allowing the use of KES for payments and betting.
Here are the main reasons that have made us pick 10bet Kenya as the leader of our toplist:
- Complete coverage of the most popular leagues and competitions from all over the world — You’ll find several dozen football leagues, both club and association, like UEFA Champions League, the Premier League, Bundesliga, AFCON, and the World Cup. It also covers various events in basketball, tennis, rugby, ice hockey, cricket, and many other sports.
- Highly competitive betting odds — 10bet Kenya is often the leading bookie regarding the odds. This goes for most sports on the site, especially football.
- Wide range of betting markets — You’ll find more than 300 markets on popular matches, while most others will have at least 100. 10bet Kenya provides regular match winner, totals, and handicap bets, but also various props and specials you won’t find with many of its competitors.
- Intuitive website interface and innovative features — The website was designed with users in mind, as it’s incredibly easy to navigate and operate. Moreover, you get to try various special features, including a well-designed cash-out option.
- Detailed live betting options — 10bet Kenya supports in-play betting and offers various betting markets on any ongoing match. Moreover, the live betting section offers detailed stats on the match, previous meetings, and a timeline of events.
- Rewarding welcome package for Kenyan punters — The promo provides a 150% match bonus up to KES 10,000 over three deposits. The rollover requirement is only 5x, with the deposited funds requiring only a single rollover.
- Constant access to various promotions — The sportsbook ensures to offer new promos all the time, including free bets, deposit bonuses, enhanced odds, jackpots, and more.
- 24/7 support through several mediums — You can reach out to customer support anytime every day using live chat, email, phone, or WhatsApp. There’s also a detailed FAQ section.
- Fast withdrawals and KES support — 10bet Kenya offers quick payouts, and you get to use Kenyan Shillings for every transaction and bet you place.
Popular Sports in Kenya
Sport is a significant part of Kenyan culture. Some traditional games are still present, while the nation participates in and enjoys following many modern sports. Football is arguably the most popular pastime, but there are many others as well. Let’s take a quick overview of the leading sports in the country.
As stated, football is the most popular sport in Kenya. It was one of the first to take a footing in the country in the early 20th century, having been organised by the British roughly at the same time as track and field athletics, and is now enjoyed throughout the country.
Moreover, Kenya used to be a regional power in football, but due to problems with the Kenya Football Federation and a FIFA suspension, the Harambee Stars are not the force they could be.
However, the league system is still massive, with many teams in semi-professional divisions and leagues. The only entirely professional league is the leading one — the Kenyan Premier League. You’ll rarely find these leagues in sportsbooks, but you can still bet on events from other nations, as most punters do.
Basketball is very popular in Kenya, especially among the younger population. This is evident in the fact that Kenyans have always played in many US NCAA teams.
However, the national team is not as successful and rarely qualifies for the FIBA Africa Championship. After its best result in 1993, when the tournament was hosted in Kenya and the nation reached the fourth place, they didn’t participate until 2021.
Kenyan punters typically bet on the NBA and other notable leagues, primarily from Europe.
Rugby Union is getting increasingly popular in Kenya, with the country making a name for itself in the sport. The Kenya national rugby sevens team has had many successes and is primarily responsible for promoting the sport in the country.
The women’s team is a dominant force in African volleyball, with the domestic clubs winning as many as 13 African Championships. A similar thing is valid for the national women’s team, and even though they haven’t won any medals in the Olympics, they are showing that volleyball has a future in Kenya.
Together with football, track and field athletics were among the first sports formally organised in Kenya. It’s thus not surprising that Kenya is a force to be reckoned with in many distance events.
Many Kenyan athletes have become Commonwealth Games and Olympic champions, with others moving abroad to participate in more regulated markets like Qatar, Bahrain, and the US.
Sports betting sites do not always cover athletics, but whenever there’s an important event, they make sure to cover it.
Cricket is popular in Kenya, and the nation has been competing in the Cricket World Cup since 1996. They are not one of the world’s strongest teams, but they’ve shown prowess many times, especially after reaching the semi-finals in 2003.
Naturally, you don’t have to bet on Kenya, as it’s always better to wager on those with the best chances of winning. You’ll get that chance with many club teams and nations, as the world of cricket is filled with leagues and international competitions, many of which are available at quality sports betting platforms.
Other Popular Sports to Bet on
Even though Kenyan people don’t participate as much in other sports as they do in football and athletics, they still like to bet on them. This is commonly the case with sports like tennis, MMA, boxing, ice hockey, table tennis, and others. You’ll find all of these on the betting platforms we recommend.
Pros of Online Betting — Why You Should Place Online Bets
Placing online wagers comes with many advantages you should know about. Here are the most important ones:
- It’s open 24/7 — You can place wagers on betting sites at any time. They never close and offer many upcoming matches and competitions to bet on.
- It’s convenient — Betting online is easy. You can do it anywhere as long as you have a connected device. In other words, you can place wagers from the comfort of your home or your phone while on the go.
- You get to claim bonuses — Every online sportsbook has bonuses and promotions designed to attract punters. Many are often beneficial for the bettors, especially large welcome bonuses, free bets, and reload promos.
- There are countless events and markets — You will find a vast selection of sports and leagues on most top-rated bookies, including thousands of betting markets.
- You can place live bets — Most online sportsbooks allow the placement of live bets, in-play wagers made while the match is ongoing. This opens up a whole world of opportunities for punters.
How Odds Work in Online Betting
Odds show the probability of an outcome happening and how much a punter can win if their selection is successful. Sports betting sites display odds in three formats — decimal, fractional, and moneyline. Many platforms let you switch between them, while others focus on one format, typically the one popular in the market they are in.
Decimal odds are the easiest to understand and are the preferred choice in most of the world. You’ll find them in sportsbooks throughout Africa (Kenya included), Europe, and Asia.
They are shown as regular numbers with two decimal places, like 5.00. The higher the number, the lower the probability of the outcome occurring. To determine your winnings from them, you only need to multiply the odds with your stake. So, in this example, if you’ve invested KES 1, you can win KES 5.
Fractional odds are used primarily in the UK and Ireland. They are displayed as fractions, with the number on the right being your stake and the one on the left the number you need to multiply to determine the potential winnings. For example, if the odds are 4/1, you stand to win KES 4 + KES 1 (the stake) on your KES 1 invested.
Moneyline odds are also known as American odds since they are primarily used in the US and Canada. The important value here is 100, which is the default value. That number will have a plus for an underdog and a minus for a favourite. In the former case, the number shows how much you can win if you invest KES 100, and in the latter, the amount shown represents how much you need to stake to win KES 100. For example, if you invest KES 100 on odds of +400, you stand to win KES 400 + KES 100 (stake). If it’s -400, you stand to win KES 25 + KES 100 (stake).
Three Main Types of Wagers
Sportsbooks offer various wagers, but three are almost always present — single, each-way, and accumulators.
The simplest wager you can place. It lets you make one selection — the winner of a match or event. Input the stake you want to wager and complete the bet.
If you want to bet on events with many competitors, an each-way wager will allow you to do that. Here, you get to back one of them winning or finishing in the first spots. This makes each-way bets ideal for sports like horse racing.
Accumulator bets, or accas, let you predict the outcomes of several events. In essence, you get to place several single bets with one stake. The benefit of these wagers is that the odds are multiplied, but you must accurately predict all selections to win.
Main Betting Markets to Use
Each match or event within a sportsbook has a large selection of betting markets, and each can be its own bet or part of an acca. Let’s look at the main ones you’ll use and how they work.
Match Winner Bets
This is the simplest and the most popular wager. It requires you to predict the winner of a match. You’ll often find it as a 1×2 bet, meaning you get to bet on the home team to win (1), the away team to win (2), or on the match ending in a draw (x).
Over/Under Bet or Totals
This bet is particularly popular in football and allows you to predict the total number of goals. You’ll get a number like 2.5, and you bet on the match ending with more or fewer goals than that, hence the over/under name of the wager.
Outright betting is predicting the outcome of an entire competition. However, it’s not only about the champion, but it can also include wagers like teams to reach the semis, team to end third, team to end at the bottom of their group, and more.
In-play or live betting allows you to place various wagers on an ongoing match. This usually means you get many more opportunities than usual, and you can follow the action and predict some unusual and more rewarding outcomes.
Prop bets are wagers on special events, usually revolving around players’ abilities. The possibilities are virtually endless, but the actual selections depend on what the sportsbook offers.
Handicap wagers are made to give underdogs better chances. For instance, instead of betting on the favourite winning, you need to bet on them triumphing with a two-goal difference.
Both Teams to Score Bets
The name of the wager says it all — you need to predict that both teams will score in the match. The number of goals is irrelevant as long as both have one by the final whistle.
Double Chance Bets
Double chance wagers are easy as they require you to predict one of two outcomes. Whichever occurs, you win. Naturally, these bets are only possible in sports where draws are a viable option, like football.
Calculating Winnings From a Wager
Most Kenyan sportsbooks support decimal odds, so you’ll have an easy time calculating your wins. If you’ve never done this in the past, here’s how it works:
- Single bet — You only need to multiply your stake with the odds to get your winnings (including the stake). For example, if you gamble KES 100 on odds of 2.5, your potential return will be KES 250.
- Acca bet — An accumulator bet comes with two or more selections, so you have to multiply the odds with the stake for one selection, then multiply that amount with the next odds, and so on, until you cover all selections. For instance, if you stake KES 100 on an acca wager with three selections covering odds of 2.5, 1.6, and 2.2, you’ll get KES 880. In other words, 2.5 x 100 = 250 x 1.6 = 400 x 2.2 = 880. Alternatively, you can first multiply the odds and then the resulting number with the stake.
The good news is that you’ll rarely have to calculate the winnings on your own, as every site will do it automatically. Just create the desired slip without confirming it, and you’ll get to see your potential winnings.
Popular Leagues for Kenyan Punters
Kenyans love sports, as we’ve already covered, so expect to find lots of leagues and tournaments on sports betting sites. Let’s cover the most popular ones punters typically favour.
English Premier League
The Premier League is the most popular national football league and arguably the best one. It’s home to some of the world’s leading clubs, like Manchester United, Manchester City, Arsenal, Tottenham, Chelsea, and Liverpool. It’s hard not to get much excitement while betting on EPL matches.
The top football league in the German hierarchy, Bundesliga is home to recognisable names like Bayern Munich, Bayer Leverkusen, Borussia Dortmund, and RB Leipzig. You don’t want to miss betting on Bundesliga matches if you’re a football fan.
Kenya Premier League
The top-tier Kenyan football competition is the only fully professional league in the country, so you’ll find it covered in many sportsbooks that cater to Kenyan punters. It’s the home of Gor Mahia, Tusker, Nairobi City Stars, and many other teams from all over the nation.
UEFA Champions League
The Champions League is the home of the strongest football clubs in Europe. With numerous matches every year between teams and players of incredible talents, it’s the perfect option for all punters.
The quadrennial multi-sport Commonwealth Games are highly favoured in the country, with Kenya having more than 250 medals in various competitions. With such a wide range of events, punters have many chances to win exciting bets whenever the Games are on.
Even though Kenya doesn’t play in it, with the emergence of rugby in the country, betting on the Rugby Championship has become quite popular. Plus, you get to watch and place bets on the incredible teams of South Africa, New Zealand, Australia, and Argentina.
Tennis Grand Slams
The four tennis grand slams Australian Open, Wimbledon, French Open, and US Open, are perfect betting opportunities. They include incredible tennis players like Novak Djokovic, Rafael Nadal, Stefanos Tsitsipas, Daniel Medvedev, and others.
Ultimate Fighting Championship (UFC)
If you enjoy betting on mixed martial artists, then the American UFC is the ideal choice. It’s the largest and most prestigious MMA event, so it’s not one to miss out on.
Africa Cup of Nations
The AFCON is the continent’s leading international men’s football competition. Kenya hasn’t had many successes in it, but it’s still the most exciting football tournament in Africa, one you shouldn’t miss if you’re looking for various betting opportunities.
National Basketball Association (NBA)
The NBA is arguably the best basketball competition on the planet, having enjoyed global appeal for decades and ending up as the home of the most talented players from all over the planet. With basketball being highly popular in Kenya, you’ll almost always find NBA matches at the elite sportsbooks in the country.
Sports Betting Tips
If you want to take sports betting more seriously and win more than the average punter, you’ll need to dig deeper into it. Let’s look at a few essential tips that should help you.
Do Lots of Research
Research is crucial for sports betting. Blindly following the odds or recommendations from others won’t help much.
You need to start following the sports and teams you want to bet on. Whenever you want to place a bet, you must carefully review the teams’ past encounters, successes and failures, and current form and morale.
In team sports like football and basketball, you should learn about injured players, as the key player from the roster can significantly impact the team’s capabilities. With sports like cricket and tennis, look into the weather conditions during the match and the state of the pitch.
Carefully Choose the Sportsbook
We all want to use the finest sportsbook on the market, but that doesn’t mean there is always an overall best platform for every punter.
You must review what it offers regarding sports coverage, betting markets, odds, payment methods, and more. If it meets all or most of your needs, it’s likely the perfect fit.
Take Advantage of Bonuses
All sportsbooks offer promotions, and many of these can be incredibly helpful. Naturally, you need to ensure it offers something useful for you and that the terms are favourable.
It’s best to look into welcome bonuses, as these packages can be ideal for punters looking to gain more betting funds to realise their plans.
Only Wager What You Can Afford to Lose
Every punter needs a proper bankroll. It can be a specific amount for the whole month or a week. The important thing is that these funds never surpass the amount you are willing to lose.
The safest course is to separate a specific amount from your paycheck, one you don’t need for anything vital like rent, bills, and food. Then you can categorise it in any way you want, as long as you don’t add more money before the next month.
Learn When to Stop
Learning when to stop betting is as crucial as never betting more than what you can afford to lose. Many punters tend to continue betting after a series of losses. They think every subsequent bet will be the win they crave to recuperate the lost money. This can also trick you into betting higher sums, leading to new problems.
That’s why it’s crucial to stop on time. If you think you can’t, use the sportsbook’s limit features. You can set a win, loss, or deposit limit. Sometimes, there’s a time boundary, so you don’t spend too much time on a betting site.
Naturally, you can set all of these limits on your own, but it’s usually better to employ the sportsbook’s responsible gambling tools, as these won’t allow you to change your mind.
Mobile Betting in Kenya
Mobile betting is as big in Kenya as it is worldwide. Most wagers in the country are now placed on smartphones and tablets, and sportsbooks know this. That’s why most bookie sites guarantee a fully mobile-friendly experience.
The design on mobile devices follows the desktop look, with minor changes to accommodate the smaller screens. Some sportsbooks go further by developing proprietary betting apps that work on iOS and Android devices. If a bookie platform has a dedicated app, you’ll find the links on the site.
Live Streaming on Sports Betting Sites
Some notable online sportsbooks offer live streaming capabilities — streams of ongoing matches in more popular competitions. A few reputable sites in Kenya do the same, so if you’re big on live betting, you’ll likely find this option useful.
Live streams allow you to follow the game, in-game stats, and place in-play wagers, all within the same site.
Interesting Facts About Betting in Kenya
Gambling has been legal in Kenya since 1966, with the online counterpart getting a permit in 2011. The Kenyan Betting Control and Licensing Board is the official gambling regulatory body of the country. It’s safe to say that sports betting has been flourishing since then, with a few small hurdles. Here are a few facts you should know about betting in Kenya:
- In 2020, the estimated worth of the Kenyan gambling market was approximately KES 4.88 billion (US$40 million). This puts Kenya in the third spot in Sub-Saharan Africa, right after South Africa and Nigeria.
- The first legal sportsbook to enter the Kenyan market was SportPesa. It obtained its licence in 2013.
- Kenya has around 30 licenced sportsbooks whose combined estimated revenue is KES 244.6 billion (US$2 billion).
- In 2019, around 88% of all Kenyan punters used their phones to place bets. At the same time, Kenya has one of the highest internet penetration rates in Africa, at approximately 43%.
How We Choose the Leading Kenyan Sportsbooks
As you probably already know, finding the right sportsbook to join takes work. You need to consider many factors, including odds, sports coverage, betting markets, promotions, customer support, payment options, and more.
However, that’s precisely what we look into when reviewing sports betting sites, together with a few other criteria that all platforms share. Let’s check them so you know how our reviewing process works and how to find the best platform in the future.
Licencing and Safety
Every betting site needs a proper licence to operate legally on the Kenyan market. That licence is awarded by the Betting Control and Licensing Board. We check that the sites we recommend have a permit from this regulatory body. However, it’s not enough for the sportsbook to display it; we also have to ensure the claim is valid by checking the licence number.
Moreover, we analyse the site’s security features. Even though a proper permit means that the sportsbook adheres to the latest cybersecurity standards, we still examine if it has a proper SSL certificate and safe payment methods.
Quality of Odds
Betting odds are relatively the same across the board, but there are always small discrepancies between bookies. Some will have higher and some lower odds on specific sports and events. That’s precisely why many pro punters recommend shopping around for the best odds, which is why we only recommend sportsbooks with a history of offering competitive odds.
Using these sites will enable you to win slightly more on each bet, and even though these increases are tiny, they add up over time.
Variety of Sports and Betting Markets
The world of sports is massive, and no betting site can cover it completely, but the more it offers, the better. Moreover, we know Kenyans prefer sportsbooks that focus on football, basketball, athletics, and a few other sports, so we check that the sites cover these sports extensively.
That’s not all, as the diversity of betting markets is also crucial. The most important thing is that all three main types of betting are available — pre-match betting, outrights, and in-play betting. As for specific markets, you want regular wagers like match winner and totals, as well as various prop bets and specials.
Bonuses and Promotions
Almost all sports betting sites offer promos like welcome bonuses, free bets, and loyalty programs. However, we need to check that every bookie we recommend has enough of them and that they are rewarding.
This means that we also look into the bonus terms for each offer and the overall promo T&C. That includes the rollover requirements, time limits, winning limits, and more. Most of all, we look into the welcome package and that it actually provides value, not just massive bonus amounts.
Every punter needs to contact customer support sooner or later. This is another important aspect we look into, even though many omit it.
The important part is that the service is open 24/7 and available through different mediums, most notably a live chat. Besides that, the bookie should also offer support through emails, ticket systems, WhatsApp, or even phone lines. The more options available, the better.
Moreover, the sportsbook should also have a dedicated Help section with many frequently asked questions, so punters don’t have to reach out to support agents for more general queries.
Lastly, we look into the languages the agents speak. English is always supported, but Swahili is a good bonus.
Kenyans often use Airtel and M-Pesa as payment options on gambling websites, which is why we make sure that the site we recommend covers them. However, diversity is crucial, so we look for other payment options, including Visa and Mastercard credit cards, e-wallets like Neteller and Skrill, and even cryptocurrencies.
Outside of the options themselves, we look into the terms. It’s important that the deposit and withdrawal limits are high and that the payout times are short.
We already discussed mobile betting, so you know it’s essential. All sportsbooks we recommend have highly functional mobile-friendly sites that cover everything of importance you can find on their desktop counterparts.
Moreover, you can use the bookie platform on any relatively modern iOS or Android smartphone.
Which sports betting site is the best in Kenya?
All sportsbooks recommended on this page are one of the top on the Kenyan market, but the overall best has to be 10bet Kenya. It offers the most competitive odds, high-quality betting software, lucrative bonuses, and excellent sports coverage.
Is it safe to place online bets?
Yes, it is. You have nothing to worry about if you use a reputable and licenced online sportsbook.
Is online sports betting legal in Kenya?
Yes, online sports betting is legal in Kenya. Regular sports betting has been permitted since 1966, while the government legalised the online market in 2011.
Do I need to pay taxes on online sports betting in Kenya?
Unfortunately, yes. The Kenyan law stipulates that you must pay taxes on your sports betting winnings. The current tax rate for this is 15%, but it will soon increase to 20%. Visit the official site of the Kenya Revenue Authority to learn the details, or ask a tax professional, so you know when, where, and how much to pay. The country increased the rate to 20% a couple of years ago but went back to 15% in 2020, only to reintroduce the 20% rate in 2022, so it’s essential to check the current situation.
Which betting site has the best cashout in Kenya?
All betting sites we recommend on this page have robust payment systems. They consistently pay out and offer fast withdrawals. You don’t have to worry about your winnings if you’re using reputable sportsbooks like these.
Can Kenyans claim bonuses on online betting sites?
Yes, of course. Most sportsbooks accepting Kenyan punters provide them with a host of bonuses, including welcome offers, reload promotions, free bets, and loyalty programs.
Which betting sites are mobile-friendly?
In simple terms, all reputable sites are mobile-friendly. You don’t need to even consider the ones that can’t be accessed on a typical smartphone.
Which sports can I bet on Kenyan sportsbooks?
You can wager on a wide range of sports, including football, athletics, volleyball, basketball, tennis, cricket, and many others. The exact selection depends on the bookie, but most quality platforms will have several dozen sports covered.